A consumer packaged goods company that offers everything from dish soap to olive oil to kitchen knives. The company offers all of its products for a single low price of $3 each through its website. Officially launched in early July of 2017, Brandless is making a bet that you don't care as much about the brands you consume as you think. None of its products are from name brands; instead they all carry its "brandless" private label. Rather than having a big logo emblazoned on them with a bunch of marketing hype, the packages Brandless' products come in just say what the products are and list their attributes.