Advanced ecommerce customer intelligence to turn customers into repeats Do you know who your best customers are, what they buy, how often, and how to replicate their success? Segments gives you best-in-class customer analytics to help you understand your customers through their buying journey. #Intelligence layer between your data and marketing segmentation for Shopify Take your segments on the go - deploy across multiple channels: emails, facebook, sms etc. with centralized segmentation and single source of truth.