Design thinking is a powerful method for understanding customer needs and developing new solutions to meet them.1 It has been used by innovators to invent consumer products like electric toothbrushes and to develop business-to-business services such as customer relationship management software. A key advantage of the design-thinking process over other innovation methods is its emphasis on the user experience. Whether a team is imagining a car dashboard, a tax declaration app, or an electric lawnmower, each step relies on repeated, personal interactions among team members, end users, and other stakeholders. To facilitate such interactions, observational workshops are typically conducted onsite in end users' familiar environments or in carefully arranged design studios. In recent years, however, with the rise in hybrid work, we have seen some innovation processes shift to the digital realm.2 Design-thinking practitioners now frequently watch consumers use products through videoconferencing and discuss their observations on digital conference boards and in group chats. Using these kinds of digital tools is certainly more convenient than getting people into the same room. But by shifting away from in-person interactions, are companies sacrificing the essence of what makes design thinking so powerful in the first place'...

Great emotional design creates a bond between the consumer and the brand'creating an emotional connection to your target market translates into conversions and sales as well as online and offline interactions. Product design is a creative discipline that challenges designers to build an aesthetic, functional, and marketable product. As the discipline matures alongside rapid technological innovation, product, brand, and user experience designers are finding new ways to connect emotionally with their users and customers, consequently creating opportunities for more sustained engagement. What is emotional branding' How does the brand or product bring meaning to the users' lives' Creating emotional brand connections to your target market can translate into conversions and sales as well as online and offline interactions. Great emotional design that connects with the user on multiple levels is a huge part of this process. There is more to effective brand design than choosing a logo or a brand color based on design trends and best practices. Successful brands use branding techniques that don't just get attention'they sustain interest and loyalty....

In the face of accelerating global challenges, innovators must employ "design thinking" or expansive ways of thinking to create a more sustainable world....

Can design thinking help a nonprofit organization sustain both innovation and its human impact into the future'...