Yet, to date, these same companies have generated around $20 billion directly from AI applications, 120 times less. Unsurprisingly, this failure pattern extrapolates to almost every corner of the industry (except hardware), especially when deploying AI. Today, we are addressing just that. But besides the current issues, the truth is that most people use them wrong, and with just a few simple yet high-signal tips, you can go from an unimpressive experience into a remarkable one. The biggest proof of this is that during Microsoft's last earnings call, Satya Nadella did not mention direct revenues from Copilot, which they definitely would have if they had the opportunity to brag. He did mention they already had 1.3 million paid GitHub Copilot users, a product that is well-considered among developers. However, this product is a net loss for Microsoft, as infrastructure costs go well beyond what users pay (at times up to four times). Even I, an avid user of ChatGPT, never use GPTs, and I mean never. They might give in to some interesting conversations, but that's not 'the new Apps store' as some claimed (yours truly included); that's a toy you play with for 20 minutes and then never use again....