Generative AI, a branch of artificial intelligence known for its ability to create content, has seen transformative advancements in fields ranging from art to software development. Largely powered by deep learning models like Generative Adversarial Networks (GANs) and transformers, this technology has revolutionized how machines generate text, images, and audio. BCG's 2023 publication highlights how various industries leverage generative AI for enhanced user experiences and operational effici...