Posted by Alumni from Wired
April 10, 2025
Dame, a sex products company, shared a post on Instagram announcing that it would start implementing a 'Trump Tariff Surcharge.' An extra $5 will be added to the purchase of certain products while the company 'figure[s] out what to do next.' The line item on the checkout page is listed with an image of a golden wisp of a Trump-esque hairpiece. Alexandra Fine, CEO of Dame Products, says the company knew tariffs were coming, though she did not think they would be quite so heavily levied against China as Trump's current 125 percent rate imposed on goods imported from the country. The $5 fee will not actually be enough to offset the actual tariff increases if they do come, but the point of adding the line item was more to bring awareness. 'We've been thinking about this for a long time,' Fine says. 'It was 10 percent, and I was like OK, we can make that work. Then it just got to where it just felt so absurd. It felt absurd, and that's when I was like, well we're going absurd a little... learn more
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