In an era where artificial intelligence can generate hyper-realistic deepfakes, companies monetize biometric data, and athletes fight for their rights under name, image and likeness, or NIL, contracts, a fundamental question emerges: Do we truly own our own faces' While intellectual property laws, privacy regulations and NIL agreements attempt to address these issues, they often lag behind innovation, leaving individuals vulnerable to exploitation. The intersection of AI, NIL and biometric data collection raises profound concerns about whether existing legal frameworks adequately protect personal property rights while fostering innovation. It's a given today that deepfake technology has progressed to the point where AI-generated images, videos and audio can be nearly indistinguishable from reality. This advancement raises serious concerns about ownership and consent. If an AI-generated deepfake replicates a person's likeness without their permission, do they have legal recourse' The...
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