WhatsApp Business has grown to over 200 million monthly users over the past few years. That means there are tons of businesses sending messages to users ' and some of these messages could be considered as spam. For customers, the only option was to either let them send messages and offers, or block the business account altogether. WhatsApp is finally changing that. The company is now testing new ways for users to provide feedback to businesses about what kind of messages they would want to receive ' or not receive. This involves buttons like 'interested/not interested' and 'stop/resume' for some specific categories of messages. Meta said it will begin testing interactions globally. For example, in the screenshot below, users can indicate whether they are interested (or not interested) in receiving 'offers and announcements'. They can also choose to stop receiving this type of message altogether. In the future, users will have the option to resume messages if they wish to receive...
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