Limitation and Doubt walk down the street in the city of Business-as-Usual. Just below the hills of the mountain Growth, there is a valley called Short-term. Many strange and unique species inhabit the valley: ROI, EBITA, OCF, ROIC, DSO, EPS, Gross Margin, Net Profit Margin, and some less prominent, let alone less important species like Long-term, Sustainability, Responsibility, and Accountability. From time to time, at the well of the river called Capitalism, where they all drink, all the species meet and sort of come together at the dawn of yet another evening. Even predators get thirsty from time to time. Flocks of fossil hyenas, dozens of banking lizards, and one or two political rats try to stay away from lobby anacondas. It is a spectacle people travel from around the world to witness and experience in real time. A myriad of species, where deals'albeit bloodstained'are made and broken. Over the years, people have been enchanted by MMA-style wrestling matches between ROI and...
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