As consumer demand for sustainable products grows and regulatory pressure increases, B2B suppliers have an opportunity to grow market share by helping their customers meet sustainability goals. Success requires developing credible sustainability offerings, investing in well-trained salespeople who can effectively communicate both environmental and economic benefits, and backing sustainability claims with data and third-party certification. Suppliers for major brands have a unique opportunity to grow market share through B2B sustainability solutions. Corporate leaders are facing mounting pressure from global markets and regulators to make verified, traceable sustainability commitments, such as decarbonization, circularity, and sustainable sourcing. Brands are leaning on suppliers to help them meet this demand. Suppliers are seeing more requests for evidence of sustainability performance in requests for proposals and on third-party due-diligence questionnaires, and those businesses...
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