Snap launches a new way to reward AR creators, rolls out student pricing for Spectacles | TechCrunch
Snap announced on Thursday that it's introducing a new 'Challenge Tags' rewards program for AR developers to win cash prizes for submitting Lenses. The company also announced that it's launching educational pricing and a student discount for Spectacles, its developer-focused AR glasses. The theme of the first Challenge Tag is humor and is open through January 31. The developer of the first place Lens will win $2,500, while second and third place will get $1,500 and $1,000, respectively. Twenty honorable mentions will get $250. To participate, developers need to register for each challenge, build a Lens in Snap's Lens Studio, and apply the Challenge Tag in the publishing process to be considered. Snap will announce new challenges each month. Lenses submitted for a prize will be judged on their originality, technical excellence, and theme focus. AR developers from more than 100 countries worldwide can participate, thanks to Snap's new partnership with AR marketing platform Lenslist....
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