The morning of November 5, hours before I was confronted with the sick realization that the world was again about to get exponentially harder for me and the people I love, I received an email from Kunal Lunawat, CEO and cofounder of Wildr, an app he described to me as a 'troll-free, text-only' social media platform. 'Given the historical import of today, I had to reach out,' he wrote, and I immediately wanted to call bullshit. I get emails like this from startup founders often. This is the app that solves everything, I'm promised. They toss out words like 'game changer.' They characterize what they've built as a 'turning point.' Rarely do those guarantees cash in'70 percent of startups fail between years two and five'and the urgency only seems to mask what's really going on, what maybe these wannabe Zuckerbergs can't see: Their idea just isn't that innovative, no matter how much they dress it up in mechanical cliches. Techies have been trying to make a 'healthier' social media...
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