The transaction is expected to close in Q2 2025 and includes a revitalisation strategy aimed at repositioning the health and wellness retailer for growth. Kingswood and PIP plan to invest in store modernisation, digital platform upgrades, new third-party partnerships, and the expansion of proprietary brands such as BodyTech and True Athlete. Founded in Secaucus, New Jersey, The Vitamin Shoppe operates around 650 stores nationwide and is a leading omnichannel player in the vitamins and nutritional supplements space. Its product offering spans over 700 third-party brands in addition to its owned labels. The deal highlights a continued wave of private equity interest in consumer-facing retail platforms with turnaround potential. Other recent examples include Blackstone's investment in Jersey Mike's Subs, Roark Capital's acquisition of Subway, and Sycamore Partners' $10bn bid for Walgreens Boots Alliance. Franchise Group's decision to sell follows its broader restructuring efforts,...
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