Posted by Alumni from TechCrunch
November 22, 2024
Today, Mayer is the CEO of her own company, Sunshine, which is creating apps to do things like share photos among groups more efficiently, clean up your contacts, and remember your friends' birthdays. While none of these apps has taken off yet, Mayer's background makes it worth considering her opinion as it relates to online advertising. On Wednesday at the Cerebral Valley AI Summit in San Francisco, Mayer was asked how she envisions advertisers responding as AI tools change expectations from consumers about what information is available and how it's presented. 'One of the classic examples we used to talk about how ads make search better was concert tickets. When people search for concert tickets, the fact that there's an advertiser there that has tickets to sell you and they're willing to pay to be in your search results is actually a sign of quality, and it's also where the searcher actually is happy ' they don't want these articles about the concert they want to see; they... learn more