Since its conception, the handheld hair dryer has been the not-so-silent saboteur of healthy hair. They're almost too efficient, leaving the hair and scalp dried out to a crisp. Aside from the added safety measures that ensure you don't die if you drop it in the bathtub, and the arrival of ionic and ceramic dryers, the basic design hasn't evolved that much. L'Oreal Professionnel's AirLight Pro, however, combines near-infrared light, wind speed, and controlled heat to dry the surface of your hair while retaining moisture within. Developed in collaboration with Zuvi'a hardware startup founded by drone engineers'the AirLight Pro utilizes its patented LightCare technology, which cuts down drying time and is supposed to be gentler on hair and the planet. According to L'Oreal, the AirLight Pro leaves hair up to 33 percent more hydrated and 59 percent smoother, and it consumes 31 percent less energy than standard convection hairdryers. After debuting exclusively in salons earlier this...
learn more