San Francisco-based startup Future Family wants to help ease some of that burden for couples with a new IVF insurance product in the United States. Built with the support of Munich Re Ventures ' the venture arm of global reinsurer Munich Re ' the new offering essentially offers a money-back guarantee to those going through IVF. CEO and co-founder Claire Tomkins likens it to trip insurance. A couple pays 20% insurance upfront before starting an IVF cycle. If they don't have a baby after two cycles or lose the baby within two weeks of birth, they can file a claim to be reimbursed. The cost of two IVF cycles can reach $40,000, depending on location. With Orange Shield, Future Family's new product, the average cost of protection is $3,000 down and $999/month for five months. If treatment doesn't succeed after two rounds, families can get a refund under their IVF insurance policy. Orange Shield is available at participating clinics nationwide. Families can pay either via monthly...
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