War subjects businesses to unprecedented tests. With governments stretched to their limits, businesses must step in and assume responsibilities far beyond their conventional mandates, profoundly transforming the notion of corporate social responsibility (CSR). As national survival and corporate survival become more and more intertwined, we see questions shift from 'Should we do something'' to 'What could we do'' ' transforming CSR from a voluntary initiative to an existential necessity. Amid the Russian invasion of Ukraine, businesses offer a compelling blueprint for responsibility-driven innovation, with the potential to redefine global CSR practices in crisis contexts. Four Ukrainian companies have distinguished themselves with particular thoughtfulness and ingenuity in their approaches to launching socially responsible initiatives during the war, with wartime adversity fueling innovation and societal impact. Their examples show that embracing CSR as an existential imperative...
learn more
