Super Bowl weekend is here with the Philadelphia Eagles set to take on the Kansas City Chiefs in New Orleans on Sunday evening. While many folks tune in to the Super Bowl for the actual football, others do so for the halftime performance, and some tune in just for the ads. The ad roster this year includes many of the names one comes to expect to see at the Super Bowl, from beer companies like Budweiser and Coors to savory snack companies like Doritos. We'll also see some ads from a handful of startups. It might seem odd for a startup, especially one with limited cash flow and venture capital investors, to spend the millions required to grab an ad slot at the big game. But sometimes the marketing strategy can pay off. Bernard Schmitt, a professor at Columbia Business School focused on marketing, told TechCrunch ahead of last year's Super Bowl that while the Super Bowl is a big audience to get in front of, it's often too broad to be an effective approach for many companies. But he...
learn more
