Coactive is working to change that. The company, founded by Cody Coleman '13, MEng '15 and William Gaviria Rojas '13, has created an artificial intelligence-powered platform that can make sense of data like images, audio, and video to unlock new insights. 'In the first big data revolution, businesses got better at getting value out of their structured data,' Coleman says, referring to data from tables and spreadsheets. 'But now, approximately 80 to 90 percent of the data in the world is unstructured. In the next chapter of big data, companies will have to process data like images, video, and audio at scale, and AI is a key piece of unlocking that capability.' Coactive is already working with several large media and retail companies to help them understand their visual content without relying on manual sorting and tagging. That's helping them get the right content to users faster, remove explicit content from their platforms, and uncover how specific content influences user behavior....
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