But as someone who studies the societal impacts of AI, I've noticed an interesting trade-off: The technology can certainly save time, but it does so precisely to the extent that the user is willing to surrender control over the final product. Let's use the example of AI image generators. You probably have a rough idea of how they work. Just type what you want ' 'a panda surfing,' 'a piece of toast that is also a car' ' and the generative tool draws it. You can also pop open an image editor and modify the output yourself, down to the individual pixel. But, of course, drafting detailed instructions and revising the image take time, effort and skill. Generative AI promises to lighten the load. But as every manager knows, exercising control is work. Filmmakers shoot take after take of the same scene, each subtly or radically different. Only a small fraction of that footage makes it into the final cut ' the fraction that the editors feel does the job best. Great artists use their...
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