In 2019, a survey illustrated that 80% of US consumers prefer 'regenerative' over 'sustainable' brands. Regenerative is synonymous with renewal ' it goes beyond 'doing no harm' to 'harm reversal', a critical theme when discussing the environment. While this is a multisectoral trend, regeneration is critical for agri-food systems. For instance, 34% of global agricultural land is degraded and will steadily become infertile to the point that we will not be able to grow food, fibre or feed on it. The agriculture sector is also responsible for 72% of all freshwater withdrawals, a critical resource currently under threat. The industry contributes significantly to climate change: 21% to 37% of global anthropogenic emissions can be attributed to food systems. With such challenges on hand, sector actors need to focus on regenerating agriculture and food systems, especially to feed approximately 10 billion people by 2050. Regenerative agriculture is centred on building resilient food systems...
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