We’re in the middle of an analytics revolution. The change is being driven by numerous factors, but two are more important than all of the rest. The first is an explosion in the amount of valuable digital data generated by workers and consumers as we go about our daily lives. The second is advances in technology, such as machine learning, artificial intelligence, and cloud-computing platforms that allow us to interpret and leverage these vast amounts of data.
Yet companies that excel with analytics have more than access to great data and technology. These companies recognize that success with analytics also requires an analytical mindset among its executives and an analytical culture in the business. In other words, it’s critical to bring the people along with the technology. There are two easy steps firms can take to do this.
It’s only when deep expertise exists at the top of the org charts that a penchant for evidence-based decision-making will develop pervasively...
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