There are myriad articles on artificial intelligence and its application in business. As AI continues to grow and permeate seemingly every aspect of business, it’s important to cut through the noise and focus on where AI fits in your organization and how to best implement it.Broadly speaking, AI is a branch of computer science concerned with replicating human intelligence in machines. Depending on whether you run a business-to-consumer or business-to-business company, you might find some types of AI more relevant to your business than others.In B2B, AI is all about data and analysis to make better-informed decisions. For example, if you have enough sales and customer data, you can use predictive analytics to figure out your ideal customer profile and/or potential customer base and adjust your marketing strategy and campaigns accordingly.
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