There is a lot of discussion today about what the shape of the economic recovery will be: V, W, L – or something else entirely. But those discussions actually miss the crucial impact of the historical moment we are living in. The reality is that no matter the shape of the economic recovery, the composition of the post-pandemic economy will be dramatically different.
Six months into the crisis, why are some companies doing better than others – and why are some doing better than before? The answer to this lies in one of the key indicators of the ongoing transition: it tends to be those companies that had already successfully implemented digital transformation and platform-based business models, or those that were able to quickly adopt digitalization. Companies that do not digitally transform will be left behind and will cease to exist.
For all the companies that lost out to COVID-19-induced low consumer demand, there were many companies that were able to leverage...
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