Despite the business community's potential to be a powerful ally in the climate fight, it has largely been sidelined by free market ideologies that promote voluntary corporate sustainability over necessary regulation. To truly address climate change, businesses must go beyond individual sustainability efforts and engage in movement-building and political action. This involves mobilizing customers, rethinking NGO partnerships to focus on systemic change, pressuring peers and trade groups, and engaging in public climate lobbying. By leveraging their influence and power, businesses can drive significant progress in the fight against climate change.
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