Artificial intelligence has the potential to deliver massive gains in economic productivity and enable positive social change around the world. So it's little surprise that the number of companies adopting AI-powered software, tools, and platforms, including generative AI (gen AI), has surged throughout 2024. But that enthusiasm has been accompanied by a fair amount of trepidation: in McKinsey research, 91 percent of respondents doubt their organizations are 'very prepared' to implement and scale the technology safely and responsibly.1'Implementing generative AI with speed and safety,' McKinsey Quarterly, March 13, 2024. Such doubt is understandable. Along with its potential to boost productivity and innovation, gen AI in particular poses novel risks'for example, hallucinations and inaccurate or biased outputs'which threaten to undermine trust in the technology. To capture the full potential value of AI, organizations need to build trust. Trust, in fact, is the foundation for...
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