Posted by Alumni from Wired
June 20, 2024
The resurrection of Bugatti is one of the 21st century's most notable automotive stories. Aristocratic, artistic, and more than a little arcane, Bugatti was a prewar marque that mastered luxury, design, and motorsport, the creator of Grand Prix winners, and arguably the most lavish motorcar ever made, in the shape of the early 1930s Type 41 Royale. Then it faded away. It was the late Ferdinand Piech, the monomaniacal kingpin of the Volkswagen Group, who bought the rights to the name and returned the brand to glory with 2005's Veyron and its successor, the Chiron. The Super Sport version of the latter remains the world's fastest production car, having achieved a top speed of 304.773 mph in the hands of racing driver Andy Wallace at a German test track in 2019. As fate would have it, Bugatti is now controlled by Croatian EV powerhouse Rimac, as a result of a complex 2021 contra-deal with VW and Porsche. So you'd be right to wonder what kind of encore wunderkind Mate Rimac would devise... learn more
Ratings & Reviews
Entrepreneur & Investor