Posted by Business leader from Wired
October 9, 2024
For someone so new to celebrity, Bobbi Althoff sure is good at it. Gliding into a cramped, bohemian studio space tucked into the 14th floor of an office tower in Los Angeles' Arts District, Althoff is well dressed, well coiffed, and appropriately entouraged'she arrives flanked by a makeup artist, a PR rep, and a woman shooting 'BTS' (behind-the-scenes) footage of this interview for Althoff's social media accounts. Althoff, who's 27 years old, just has it, that indescribable presence, that gravitational pull. A person who makes sense as somebody that everybody knows. And a lot more people know Althoff now than they did a few years ago: In 2021, her relentless attempts at taking off on TikTok finally stuck, and she established herself as a viral, albeit subversive, member of Mommy TikTok. That's also where Althoff honed the awkwardly funny, deadpan persona that became her calling card and led to The Really Good Podcast, which is now in its third season. When it launched in April 2023,... learn more
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