The rapidly growing social networking startup Bluesky, a Twitter/X alternative built on open web principles, revealed in a livestream on Monday how its approach to user account verification will differ from existing services, like Meta and X. While traditional social media has shifted to a pay-for-verification model, where users pay for the privilege of the blue check that confirms their identity, Bluesky envisions a system where multiple verification providers exist to serve the needs of its broader community. Currently, the only way to verify your account on Bluesky is to adopt a custom domain name, something the company began offering an option last year. That's how you know that the account @nytimes.com on Bluesky belongs to the real The New York Times publication, for example. In addition, Bluesky tackles impersonation issues directly, as they arise. Explained Bluesky CEO Jay Graber, ''we could be a verification provider ' and we might at some point (and also, no, I'm not sure...
learn more
