There was palpable excitement around Apple's Worldwide Developer Conference (WWDC) last year. The company was about to unveil its AI capabilities, with the tech world expecting the company to unveil an AI platform capable of competing with Google and OpenAI. The demos Apple showed off at the time were compelling, but the follow-through has been underwhelming, leaving both developers and consumers wanting more. Apple's broader struggles with AI have become clearer over the past year. Its ambitions around personalized intelligence have faced delays, and its rollout of new tools has been inconsistent. The vision that Apple sold in 2024 ' a seamless blend of on-device AI, revamped Siri interactions, and powerful new developer capabilities ' has yet to materialize in full. Apple Intelligence features saw a staggered rollout that came with several hiccups. The personalized version of Siri that was showcased last year has been delayed, which matters because Apple framed the new Siri as a...
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