There's no denying that including live sports content will ultimately be a boon to streaming services. However, last week, when Netflix executives were asked about live sports after the company reported a disappointing first-quarter net loss of 200,000 subscribers, Ted Sarandos pretty much rejected the possibility that the streamer would use live sports to generate new subscribers. Several streaming rivals offer live sports and Netflix has recognized that competition is getting tougher. Peacock and Apple TV+ recently grabbed the exclusive rights to dozens of MLB games and Amazon Prime livestreams NFL games on Thursday nights during the regular season, as well as 21 New York Yankees games exclusively in the New York market. So why does Netflix have a problem with live sports when others don't' There could be a couple of reasons. For one, getting the rights to air professional and college games costs millions upon billions of dollars. The NFL has the largest television contracts with...
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