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The Covid-19 pandemic is constantly evolving, with leaders facing unpredictability, imperfect information, multiple unknowns, and the need to identify responses quickly — all while recognizing the multi-dimensional (health-related, economic, social, political, cultural) nature of the crisis.
Responding to the crisis requires adaptive leadership, which involves what we refer to as the 4 A’s:
All of the 4 A’s are plain to see in the most successful responses to the pandemic. Take the pharmaceutical firm AstraZeneca. Thanks to their large Chinese operations, they learned about the virus early, and started working to anticipate future needs and issues, while also navigating the considerable uncertainties and unknowns. They articulated these needs to a wide range of internal and external...
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