I’m convinced that the ingredient for the effective use of data and analytics that is in shortest supply is managers’ understanding of what is possible. Data, hardware, and software are available in droves, but human comprehension of the possibilities they enable is much less common. Given that problem, there is a great need for more education on this topic. And unfortunately, there aren’t a lot of other good options out there for non-quantitative managers who want to learn about analytics. MOOCs and traditional academic courses mostly focus on methods. And while there are lots of executive programs in “Accounting and Finance for Nonfinancial Managers,” there aren’t any that I know of on “Analytics for Non-Quantitative Managers.”
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