What you'll own -Own the strategy, execution, and optimization of digital media -Manage digital forecast P&L, communicating plans and results to key stakeholders -Manage a seven-digit advertising budget and deliver to very strong ROAS expectations -Work with agencies, channel partners and internal cross-functional teams - creative, analytics, web and product to create a positive brand story and optimize processes -Drive digital department analytical needs with our head of growth analytics -Coordinate full-funnel support working with creative and web to execute an optimal digital experience -Develop new acquisition strategies and tactics supporting product -Distill data and present deep insights helping in shaping Molekule’s paid media strategy -Provide recommendations and test new strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search and display