How We Decide

Book Ranked #37 | 2009 - Science & Nature
The first book to use the unexpected discoveries of neuroscience to help us make the best decisions Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we “blink” and go with our gut. But as scientists break open the mind’s black box with the latest tools of neuroscience, they’re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason—and the precise mix depends on the situation. When buying a house, for example, it’s best to let our unconscious mull o ... More from Amazon
Buy
Authors:
Ratings & Reviews
Entrepreneur & Investor
Software Engineering
Authors

WE USE COOKIES TO ENHANCE YOUR EXPERIENCE
Unicircles uses cookies to personalize content, provide certain advanced features, and to analyze traffic. Per our privacy policy, we WILL NOT share information about your use of our site with social media, advertising, or analytics companies. If you continue using Unicircles by clicking below link, you agree to our use of Cookies while using Unicircles.
I AGREELearn more
x